I am a firm believer that, no matter your business, customer experience should be paramount. I find most brick & mortar companies seriously lacking in this regard. Online, it seems like such an obvious step - design for the optimum user experience. Sadly, I see failure at that simple task again and again in my attempts to browse the web.
Good Experience just gave rave reviews to Google for their ongoing positive customer experience, leading to long term customer loyalty. It is a good reminder of how focusing on some of the simplest things can get you the business and financial rewards most entrepreneurs dream about.
As a disclaimer, I have to say that I rarely use Google, having found and become loyal to DogPile first.
Posted by Vox at March 19, 2004 12:11 PM | general