There is a company that has made their mark by pushing the censors and getting their Super Bowl ads rejected - for several years now.
The ads themselves are not particularly clever (this year may be the stupidest one yet) but their marketing is genius. They buy one ad slot, produce one offensive, unplayable ad, and the news media reports about it for weeks. There were at least two separate 'news' stories about it in todays Arizona Repugnant. There have been stories about it on Foxnews.com, USA Today, ESPN, Perez Hilton.....
Again, they do this every year. Nothing new to report, no surprise to their approach.
One ad buy, unlimited coverage. Brilliant
and also freakin' annoying.
Posted by Vox at February 3, 2008 12:34 PM | generalAnd this year, the ad was amazingly average. A real yawner.
Posted by: ExUrbanKevin at February 3, 2008 06:55 PM