Speaking of bad commercials (yeah we were, at the office)....
There is a particularly unpleasant ad airing these days for Mentos gum. You may have seen it, chick walks up to a guy sitting next to the water cooler and "drinks" from his mouth instead. It has gotten enough air time that now I only need to hear the background tune to starting gagging.
If the goal of an ad campaign is to create that indelible link in a consumer's mind for a product, this one is a slam dunk.
I will forever associate Mentos gum with other people's spit.
I agree it's gross and I wouldn't buy the product if I did chew gum.
Posted by: Karen of Scottsdale at July 3, 2008 10:17 AM